She Starts A Business

A step-by-step process to becoming a #FemaleFounder and creating your business roadmap in just 4 weeks

  Enroll in Course

What if you had a clear plan of action to get your business launched and growing?


SheStarts is a step-by-step program that guides you through each phase of starting and growing your own successful, sustainable, and profitable business.

In 8 weeks you will have blueprint for creating a business that allows you to control your future.

After many years of working with bright, visionary women, I’ve seen three types of “Founder-In-The-Making” profiles emerge:



Type 1: “I have so many ideas. I want to do them all, but then I get overwhelmed and am not sure where to focus.”

Type 2: “I’d love to leave my job, but have no idea how to even begin to do something on my own (or IF I can).”

Type 3: “I want to teach others how to do _____, but I’m not sure how to make money doing it.”

Do you see yourself in one of these categories?

 

CLARITY + STRATEGY =


YOUR BUSINESS PLAN

This is a hands-on learning experience that combines action-oriented training with personal guidance and feedback. The content was designed to be straight-forward, no BS, no fluff (because that's the way I roll), just real-world proven strategies that get you from idea to action in the most effective and efficient way.

"Game changer! Mentally and emotionally. I worked on 2 business plans and on creating a vision of what I wanted my world to “feel” like. It’s now 8 months in, I’m paying my bills, “making it happen” by building the foundations of the businesses."

- Jenn, Founder, Drea James Jewelry & Wellness with Jenn

"I now feel more focused and clear about where I am going and what steps to take along the way. "

- Brittany, Founder, Wildflower Yoga

"I was very overwhelmed with the idea of how to bring an idea that I've had for 10 years into fruition. Whenever I would think about where to start, I would get inundated with the details all the way down the line instead of concentrating on the next steps. I feel much more in control of where my business is heading and like taking on different steps at each section."

- Michelle, Founder, Ladies Who Learn

 

From overwhelmed and stuck


to organized and productive.


Taking your idea and turning it into reality

can happen easier and quicker than you may think.


Getting your business up and running requires clarity and a vision for the future. But most importantly it requires the ability to execute consistently on the right strategies that will move you forward.

Without this roadmap, the process can be overwhelming.


Build a strong business right from the start. If you’re ready to take the next step, enroll now in SheStarts where you'll finally be able to take massive action and create a life you love.

 

A vision is only a dream until it becomes a plan.


Week 1: Module 1 (Profit Clarity)

Develop the foundation of your business, core values, vision statement and success model.

Week 2: Module 2 (Brand Development)

Where what you have to offer meets the needs of what the market wants. Craft your unique brand messaging, signature services, pricing model, ideal market/client profile and test your idea.

Week 3: Implementation Week

In this week you will focus on testing your idea and refining your scope.

Week 4: Module 3 (Money & Profit Planning)

Because a business with out a profit plan is just an expensive hobby. Learn the basics of budgeting (personal and business), what numbers to track and how they relate to your marketing strategy.

Week 5: Implementation Week

In this week you will continue to refine your business model, messaging and launch strategy.

Week 6: Module 4 (Building Systems & Infrastructure)

Design your signature client experience and back office processes to ensure your business runs smoothly; from accounting systems, to contact management and legal business structure.

Week 7: Implementation Week

In this week you will continue to work on the client experience and back office systems.

Week 8: Module 5 (Roadmap to Launch + 12 Month Goals)

Putting it all together - from pricing, to marketing, to making your first sale. Set yourself up for a successful launch and, most importantly, set your business up for profitability + sustainability.


EVERY week you will have the opportunity to participate in Live Office Hours to ask questions, get feedback and brainstorm on your progress. But don't worry if you can't make it live, the session will be recorded and you can submit questions in advance to be answered on the call.

Your Instructor


Shelly Brockman, MBA
Shelly Brockman, MBA

Hi! I'm Shelly. I'm a quirky blend of Type-A analytic and creative free spirit. From MDs to yogis, I've helped women launch their dream businesses all while raising babies or traveling the world. I started my business, The Moxie Project, after a 14 year career as a business consultant in the financial services industry. In 2010 I was a founding member of a start-up investment firm. I love learning as much as I love teaching...I'm a nerd at heart and hold a Master’s Degree in Organizational Behavior and an Undergraduate Degree in Finance, but my greatest role in life is mom to two beautiful daughters.





SheStarts is different from other online business launch programs...

Every woman is unique, and so is each business.

This program was designed to be comprehensive (and it is...very!), however there are certain aspects on which no course or template can provide guidance.

This is why I offer you personal feedback on your business.

With each discussion post I will provide comments and suggestions.

We will have weekly office hours to discuss your progress, where you may be facing challenges and of course, to celebrate and share what you've accomplished.

You don't have to figure it all out by yourself.

"I struggled with the idea that I could do what I love and make a living doing it. I know that's really vague (and cliché) but it was all the things that entails; pricing, finding clients, knowing what to offer and understanding how to represent myself. This has given me the tools I needed to make substantial progress in a short amount of time. No joke, it has been life changing. I now have the confidence to believe in myself and my skills, the tools to create the business I didn't dare dream of, and the hope of a better life."

- Wendy, Founder, Wendy Pruitt Creates

Bonus Trainings


Registering for SheStarts will not only give you access to all five teaching modules, videos, worksheets and business templates, but you'll also get these bonuses for FREE...


Social Media Strategy Basics

Productivity Hacks to help you focus

Sales Training for #FemaleFounders (without the ick factor)

The Legal Side of Business


PLUS


Lifetime access and free updates to the course

Weekly office hours to brainstorm and troubleshoot

Private discussion board

Who is SheStarts for?

Whether you want to trade your corporate gig for a business of your own, turn your part-time freelancing work into a full-time business, or you’ve already launched but struggle to get any momentum, SheStarts will guide you through each step, in the right order.

Who should NOT enroll in SheStarts?

If you're looking for get rich quick, this is NOT for you. If you aren't willing to put in the time, passion and action, this is NOT for you.

Course Curriculum


  Welcome #FemaleFounders!
Available in days
days after you enroll
  Orientation (Prep Work)
Available in days
days after you enroll
  Module 1: Profit Clarity
Available in days
days after you enroll

Get started now!



Frequently Asked Questions


When does the course begin?
The course is released during select times during the year so be sure you are signed up to receive notices about enrollment. And don't forget that you have lifetime access to the course and can join in as many times as you want plus you'll have on-demand access in between the live course offering.
Do you offer a refund or guarantee?
Absolutely! This process is not fluff or theory. It’s real world tested and proven. I’m confident that if you go through the course, complete the assignments and commit to action you will end up with a plan that works. But let’s be clear, no one can launch your business for you. It’s up to you to make it happen. However, if after completing at least the first 2 modules you have not seen progress, then you can email me within 30 days of purchase for a full refund.
This course would be a big investment for me. Is it really worth it?
Here’s the deal, I built my corporate career in the financial services industry – I’m all about evaluating risk and reward. So I will answer this question with a question: is the risk of not taking action greater than the alternative (i.e. status quo)? Imagine if in just 8 weeks you’re been able to make more progress, take greater action and feel more confident in your future than you’ve ever been able to before. The course is designed to teach you an efficient and clear approach to your business that will not only have you bringing your business to life, but will guide you through a streamlined process that will save you time and free you from the dreaded over-analysis paralysis. Sounds pretty worth the investment, right?
What format is the course content delivered in?
The course consists of videos (live-action and slides), audio and a course workbook to help you apply what you learned in the context of your own business. So, whether you prefer to read, write, watch, or listen to the content, you'll be covered. Each module will be released one at a time in the week specified.
How long do I have access to this course?
Forever! Register for SheStarts A Business once and you'll have lifetime access to the course, which will continuously be updated with any new strategies, videos, and materials.
But I’m really not business savvy. Will this course be over my head?
Not at all. This course is designed to start from the beginning and walk you through the whole process, growing your knowledge base and business skills along the way. You may not think of yourself as a #FemaleFounder at the beginning, but by the end, you'll be confident in your ability to start, build and grow your business in a way that’s authentic to you.
But I have a full-time job, it seems like A LOT to learn. How will I keep from feeling overwhelmed?
Don't worry, I've got you covered. The course content is released one module at time at a rate of once per week with implementation weeks built in, allowing you time to fully complete and reflect on each topic.
How interactive is this course?
In short, VERY! I practice what I preach. I believe in operating in a very authentic way. Which is why interaction was a non-negotiable for me when creating this course. I don't believe in a "one-size fits all" model for launching a business. You are you (to quote Dr. Seuss), and every business is unique. For you to create your unique and authentic business there is no way to deliver true value without this key piece of interaction. Success is rarely achieved in solitude.
Could I just find this information for free online?
You can find just about anything online these days. One of the reasons I created this course is because there is so much information online about how to start and grow a business. As you might know, it can be overwhelming, confusing and often less than helpful. In fact, it can actually take you further away from your goal because the information either doesn’t apply to you or the advice is pretty generic. So if you want a proven step-by-step system, then save yourself the frustration and get started with the SheStarts course.
 

How will you define success?